This AI makes it possible to identify B2B accounts ready to buy, analyze their signals of intent and orchestrate the ABM across all marketing, advertising, and sales channels. Demandbase merges internal and third-party data, provides real-time transparent insights, and aligns marketing, sales, and operations in a single interface. Teams target decision-makers, personalize every web visit, trigger relevant campaigns, and measure impact effortlessly. Result : a denser pipeline generation, higher-value contracts and shorter cycles. More than 85 integrations circulate data in every work process, while clear reporting quickly proves the return on investment.
The platform combines internal and third-party data to identify market accounts and their intentions. Each opportunity receives a score that ranks the accounts by priority. Marketing and sales then target promising prospects, reduce ad spend and accelerate prospecting.
With its AI engine, the software ensures a dynamic multichannel orchestration. Sequences adjust in real time according to the behavior of decision-makers for precise personalization. This automation reduces manual tasks and increases the conversion rate.
With more than 85 integrations and open APIs, the solution unifies CRM data, marketing automation and advertising. Information flows frictionlessly through every work process, offering shared visibility that eliminates silos and accelerates decision-making.
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