This artificial intelligence enables advertisers to select the ideal advertising placements, isolate fraudulent sites and improve brand safety as well as brand suitability. By using carefully crafted inclusion and exclusion lists, Display Gate Guard provides in-depth insights into the environments where ads are served, ensuring that campaigns reach the intended audience. Leveraging its partnership with Microsoft for startups, this software effectively improves ad targeting, reduces bounce rate by 8% and increases time spent per visit by 15%, while lowering potential advertising budget costs by 10 to 20%. Display Gate Guard proves indispensable for brands seeking to avoid scandalous content, extreme political ideologies, and content inciting hatred, while improving the relevance and effectiveness of advertising campaigns. The service includes placement audits, a detailed analysis of the behavior of display sites and ongoing consultations to optimize placements and ad performance.
Thanks to an in-depth AI-based analysis, this tool enables selecting the most suitable advertising placements. By isolating fraudulent sites, this tool helps increase brand safety and the alignment of ads with your image. An effective solution for advertisers looking to maximize their visibility with the right audience.
This tool compiles and evaluates data regarding the performance and relevance of specific sites, allowing the creation of customized lists that align with advertisers' values and requirements. It facilitates campaign management by ensuring that ads are only served in appropriate environments, thereby reducing reputational risks.
By accurately evaluating each advertising placement, this tool helps identify and avoid low-quality sites and invalid traffic, resulting in a significant reduction in unnecessary costs and increases advertising ROI. A beneficial strategy for businesses looking to improve advertising effectiveness while controlling their spending.
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