This AI enables the development of business prospecting by using a global database including more than 700M+ contacts and 200M+ companies spread across 245+ industries. Persana AI offers a range of features to automate and personalize communication, optimize the work processes and engage in more relevant marketing actions. The tool also relies on AI signals to identify sales opportunities and recruitment trends, thus enabling targeted and effective prospecting. Finally, thanks to the "triggers" of AI, Persana AI helps maintain an up-to-date strategic watch on the evolution of roles and skills within potential organizations. Persana AI is designed to simplify and accelerate the creation of marketing hyper personalized campaigns for each prospect, making prospecting efforts coherent and aligned with users' specific needs.
The tool uses a powerful AI agent to automate the work processes of prospecting and researching information about companies and prospects, publicly available on the Internet. This feature enables rapid execution of tasks for hundreds of companies and prospects in a few minutes, thereby optimizing the efficiency for sales teams.
The tool allows constructing highly relevant lead lists based on data from more than 700 million contacts, 200 million companies and 245 industries worldwide. The simple integration capability with CRMs such as Salesforce and HubSpot enhances this capacity, which facilitates effective personalization of prospecting campaigns.
This feature enables creating ultra-personalized email copies for each prospect using AI, which increases the relevance and effectiveness of campaigns of copywriting. Specifically tailored to each recipient, these messages contribute to better engagement and greater receptivity on the part of prospects.
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