This AI enables automating and optimizing email marketing for businesses in the e-commerce sector. With predictive analytics, Retentionscience improves email engagement rates by 60 % and purchase rates by 45 %. The platform learns from each interaction to personalize messages at every stage of the customer lifecycle. From capturing new customers to re-engaging those at risk, each campaign is optimized to maximize revenue and loyalty. In addition to email, Retentionscience also integrates SMS marketing for a consistent multi-channel customer experience. The platform also offers great flexibility, allowing brands to create their own marketing flow, while benefiting from AI optimization. Thus, users can focus their efforts on the overall strategy while letting AI manage the day-to-day optimization of communications.
Through the integration of artificial intelligence, the email marketing workflow is optimized for each stage of the customer lifecycle. This targeted approach offers the advantage of removing guesswork and significantly increasing conversion rates, a major benefit for e-commerce businesses looking to maximize customer engagement.
This feature uses predictive algorithms to anticipate customer behaviors and personalize communication. Product recommendations, email content, and sending times are tailored for each customer. This leads to a notable increase in revenue per email and better customer retention, crucial for online brands.
Data collection and analysis on a single platform enables smarter and more precise segmentation. Enriched by AI, customer profiles include predictions about the customer's lifetime value, disengagement risks, and more. This enables refining email campaigns for better results, essential for digital marketing professionals.
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