10 best AI monitoring tools for SEO teams in 2025

Thibault Brannan profile photo
Thibault Besson-Magdelain
Founder Lacreme.ai
Reading time:
5
minutes.
Updated on
22/8/2025
un propriétaire de site web veut optimiser sa présence dans les IA

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“AI search” (ChatGPT, Perplexity, Perplexity, Gemini, Copilot... and Google AI Overviews) changes everything you know about traditional SEO: an increasing share of answers is now playing out front the click.

For a brand, the question is no longer just “am I 1st on Google?” , but “How do AIs cite me, how often, with what sources, and what tone?”

Here is an up-to-date overview of the solutions that make it possible to measure it, and to act.

site web ovirank

1) Ovirank - the fast track to becoming “an answer”, not just “a result”

why Ovirank In number 1? Because it was designed, from its conception, for the dual purpose SEO + AIO/GEO : increase your positions and your presence/citation in AI responses. The platform combines a unified dashboard (GSC, GA4, internal APIs, AI signals), generation/optimization of content at scale, position tracking... and measuring your presence in AI responses (share of responses, sources cited, evolution by engine/intent).

In practice, Ovirank allows you to:

  • Test referral prompts by market and to assess whether the brand is mentioned (and how) in ChatGPT, Perplexity, Claude, Gemini, Copilot.
  • Combining AI and SEO visibility : when the AI Overviews open with a keyword, Ovirank shows if you are a source/city, then links that to your pages, your entities and your internal network to prioritize projects.
  • Operationalize : thanks to its “content 2.0” workflows (increased briefs, human review, structured data, interlinks), the platform does not just measure; it Advances your probability of being taken over by the AIs.

For whom? Marketing/SEO teams who want a unique cockpit to manage organic traffic and AI presence, without multiplying tools or losing the link between action and results.

SE ranking site web

2) SE Ranking — the “AI Visibility” suite (Perplexity, ChatGPT, AIO)

SE Ranking has launched a series of modules dedicated to AI visibility (AI Overviews, AI modes, Gemini, ChatGPT, Perplexity). Their Perplexity Brand Mention Tracker tracks your mentions and those of competitors, with trends and opportunities, and integrates with the rest of the SE Ranking stack to go from observation to action.

Concrete interest: competitive bench simple and clean exports for your AIO steering committees. Ideal if you already use SE Ranking for classic SEO monitoring and want to add the AI panel without redesigning your stack.

site web ZipTie.dev

3) Ziptie.dev — “AI focus” monitoring (AIO + ChatGPT + Perplexity)

ZipTie has set itself a narrow and useful mission: monitor AI research upon Google AI Overviews, ChatGPT, and Perplexity. You get clear dashboards (mentions, quotes, sentiment) and a AI Success Score that summarizes your position. It's quick to set up, ideal for teams who want a simple, actionable signal.

site web keyword.com

4) Keyword.com — the “AI Overviews” angle at the heart of a rank tracker

Known for tracking positions, Keyword.com offers a AI Overview Tracker : detection of the appearance of AIOs on your requests, monitoring the sources mentioned and correlation with other SERP features. Practical if your priority is Google (markets where AIO is already very present) and you want to maintain a unified “ranking + AIO” framework.

site web SISTRIX

5) SISTRIX — AIO filter and analysis by domain/country

SISTRIX has generalized a Overview AI filter to see, by keyword, when an AIO is displayed... and if your domain is there visible/city, with multi-country capabilities. Useful for international wallets and visibility analyses at scale.

site web semrush

6) Semrush — AIO in Position Tracking + Market Signal via Sensor

Semrush allows track your visibility in AI Overviews directly from Position Tracking; on the “macro” side, Sensor indicates the volatility and the presence of features (including AIO) by sector. Convenient for prioritizing your semantic worlds: where is AIO active? Are you taken as a source?

site web seoclarity

7) seoClarity — AIO tracking & analysis at scale

seoClarity offers a detailed tracking of large-scale AI Overviews, linking the appearance of AIO to the potential impact on traffic and visibility. It is a Enterprise choice if you need to industrialize measurement on thousands of requests and orchestrate cross-cutting action plans.

site web brightedge

8) BrightEdge — enterprise vision + AIO strategic framework

BrightEdge is not limited to measurement: sound Insights suite And her AIO documentation offer a strategic framework for understanding the emergence of AI Overviews, their formats and implications. A solid choice if you want Equipping governance (prioritization, ROI, optimization plans) and equip your teams on a large scale.

site web profound

9) Profound — the “LLM Visibility” focused on large accounts

Profound is positioned as a LLM Visibility platform for the company: multi-engine coverage (ChatGPT, Copilot, Copilot, Perplexity, SGE/AI Overviews...), sector indexes, comparison by brand/product/category. It is a competitive radar C-level oriented, very useful for objectifying the share of AI voices.

site web peec.ai

10) Peec AI — brand monitoring & alerts in real time

Peec AI tracks your brand mentions across several AIs, send alerts when visibility changes and highlights Sources cited And the Share of voice. The interface favors clarity (comparative tables, trends), with an interesting “persona/topics” logic for marketing management.

How to choose (and deploy) without multiplying tools

The temptation is to pile up. In fact, a tightened plinth is often enough:

  • A complete cockpit (Ovirank) to link content, entities, diagrams, schemas, meshing, classic SEO and AI presence — From signal to execution.
  • A dedicated AIO sensor (SISTRIX) or Keyword.com) if your #1 challenge is Google AI Overviews on a large corpus.
  • A multi-engine “AI scan” (SE) Ranking or ZipTie or Peec) to monitor mentions/quotes on ChatGPT, Perplexity & co.

With this trio, you can: Measure, explain (what sources, what content, what entities), then act (new briefs, enhancements, networking, netlinking, structured data).

AIO/GEO management best practices

  1. Define your referral prompts
    List 50—200 “business” requests per persona/journey stage. Follow her brand presence (direct quotation, entities, products), the sentiment and especially the Sources cited. A tool like Ovirank helps you package these lists for regular and comparable monitoring.
  2. Connect AI answers ↔ content ↔ entities
    Each AI quote refers to a page and to entities (brand, author, product, location...). Make sure your authority pages, guides, FAQs, and fact sheets are tagged (schema.org), meshes and Up to date. Sistrix/seoclarity dashboards help you find the queries that trigger AIO; Ovirank and SE Ranking help you find the queries that trigger AIO prioritizing the contents to be enriched.
  3. Iterate fast
    AI Overviews are evolving (prevalence, country, quality). Follow market trends (e.g. fall/increase in exposure by sector), adjust your priorities and don't leave an Ultra-AIO request without solid authority page at home. (Independent studies have already documented AIO's initial volatility.)

In two words

AI research is not an “aside”: it's a new one channel of perception Where trust and preference are formed, sometimes without visit your site. To keep the advantage, equip yourself with a follow-up really operational, which goes from the readout To the implementing.

If you want a concrete starting point:

👉 Try Ovirank to centralize your SEO + AI signals, build your prompt lists, measure quotes and quicken the production of pages that matter.

And if you need an external look at your current stack, I can offer you a short AIO implementation checklist adapted to your sector.

Frequently asked questions

Est-ce que “suivre les citations IA” remplace le SEO ?

Non : ça le complète. Le cœur reste un site rapide, bien structuré, riche et fiable. Le suivi IA apporte la couche “suis-je cité, et par qui ?” et permet d’orienter le contenu vers ce qui est repris par les modèles. Ovirank a été conçu pour rapprocher ces deux dimensions.

Faut-il un outil par moteur (ChatGPT, Perplexity, etc.) ?

Pas forcément. Un outil complet comme Ovirank, couvre déjà l’essentiel sans complexifier votre stack d'outils.

Comment passer du “constat” de votre SEO dans les IA à l'influencer ?

Reliez chaque manque identifié à une action : page d’autorité à créer, FAQ à structurer, auteur ou entité à renforcer, maillage interne à densifier, source tierce à viser (relations presse ou link building). C’est là que des outils orientés exécution, comme Ovirank, font la différence.

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