Leonardo AI

Leonardo AI (Leonardo.Ai) is an AI visual creation platform for images, videos, designs and motion, from a text prompt or an image. Founded in Australia, it has been part of Canva since 2024 and serves creators as well as marketing and game professionals.

How does Leonardo AI work?

Leonardo combines its own image models (Lucid Origin, Lucid Realism, Phoenix) with third-party models: Flux for images, Hailuo, Wan or Motion for video. You choose a model and a preset style, describe the scene, then refine. You can also train personal models on your own images to keep a style or character consistent, and edit creations in a real-time canvas.

Leonardo AI pricing in 2026

• Free: 150 fast tokens per day, public creations.
• Essential: $12 per month, 8,500 tokens per month, private creations and 10 personal models.
• Premium: $30 per month, 25,000 tokens, 20 personal models and unlimited relaxed image generation on selected models.
• Ultimate: $60 per month, 60,000 tokens, 50 personal models, unlimited relaxed images and videos on selected models.

Annual billing saves up to 20%. Team plans start at $24 per seat, and there is a pay-as-you-go API.

Our verdict on Leonardo AI

Pros: a genuine free plan renewed every day, a wide choice of image and video models, and personal models to keep a consistent visual identity.

Cons: the token system takes some getting used to, and free creations are public. For pure artistic quality, Midjourney is often a notch above.

Leonardo AI alternatives

• Midjourney: the benchmark for aesthetic quality, with no free plan.
• Ideogram: excellent at legible text in images.
• Adobe Firefly: built into Photoshop and Adobe's apps.
• Krea: real-time generation and image enhancement.
• Recraft: specialised in vector illustrations and brand visuals.

Frequently asked questions

Is Leonardo AI free?

Yes. The free plan gives 150 fast tokens per day, renewed daily. Free creations are public.

Can Leonardo AI make videos?

Yes, with several video models including Hailuo, Wan and Motion. The Ultimate plan includes unlimited relaxed videos on selected models.

Who owns Leonardo AI?

Leonardo.Ai was acquired by Canva in 2024. It remains available as a standalone tool on the web and on mobile.

Key features

• In-house image models: Lucid Origin, Lucid Realism, Phoenix.
• Third-party models: Flux for images, Hailuo, Wan and Motion for video.
• Video generation from text or images.
• Personal models trained on your images.
• Preset styles and a real-time canvas.
• Free plan: 150 tokens per day.
• Team plans and API for professionals.